Disney (DIS) is betting $1 billion that generative AI represents the future of fan engagement rather than an existential threat to its intellectual property empire. The entertainment giant announced a landmark deal with OpenAI that transforms the relationship between Hollywood studios and artificial intelligence platforms.
Disney inked a three-year agreement and became the first major content partner for Sora, which is OpenAI’s video generation platform. The partnership will begin in 2026, allowing users to create short videos with more than 200 Disney, Marvel, Pixar, and Star Wars characters through simple text prompts.
