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Fortune
Fortune
Sydney Lake

A $1 billion hearing aid company is reinventing itself using AI—to destigmatize hearing loss while offering the ultimate personal assistant

Brandon Sawalich is the president and CEO of Starkey. (Credit: Photo courtesy Starkey)
  • Starkey, the only American-owned major hearing aid manufacturer in the world, recently launched a hearing-aid model that uses AI to improve sound quality and also provide features like fall detection, medication reminders, and an AI personal assistant. Although Apple has said its AirPod devices can be used as a hearing aid, Starkey aims to make its products even more advanced. 

When Jackson McConnell was 11 years old, he decided to take combating his severe hearing loss into his own hands. While researching hearing aids on his mom’s old Dell computer in the kitchen, he discovered Starkey, a hearing-aid company that’s been around since 1967.

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