It's the biggest shopping day of the year tomorrow, but bargain hunters are being warned to be on their guard against Black Friday deals that aren't always what they're cracked up to be.
Retailers work hard to give the impression that reductions are unprecedented and time-limited, but consumer group Which? has found that a shocking 98% of Black Friday 2021 deals it analysed were cheaper or the same price at other times of the year. So while there are some deals to be had, genuine discounts are often few and far between.
Which? looked at 214 of last year’s Black Friday deals at seven major home and tech retailers – Amazon, AO, Argos, Currys, John Lewis, Richer Sounds and Very - every day in the six months before and after last year's sale day (26 November 2021). Out of the deals Which? analysed found 183 (86%) were actually cheaper or the same as their Black Friday price in the six months before the sales event and 209 (98%) were cheaper or the same price at other times in the year. None were at their cheapest price of the year on Black Friday 2021.
