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The Times of India
The Times of India
World
TOI World Desk

9-year-old boy spent his father’s $118,000 on YouTube ads promoting his Minecraft and Roblox videos

A nine-year-old boy who runs the YouTube channel Mighty Mike Plays allegedly spent about $118,000 on YouTube advertising to promote his Minecraft and Roblox videos, according to his father, Dave. The situation reportedly began with a much smaller $20 advertising campaign that Dave helped his son create after the boy became frustrated with the number of views his videos were receiving. The company credit card was already saved to the Google account, allowing Mike to launch additional advertising campaigns. Dave said the spending continued for around three weeks before his employer discovered the charges. The boy reportedly believed that spending more money would result in more views for his videos, turning a small promotional experiment into a huge advertising bill.

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