For those looking for a softer or more natural eye makeup look, brown mascara is becoming increasingly popular, with brands such as L’Oreal Paris, Glossier, Hourglass, YSL and even Lush all offering up alternatives to the classic black hue. Opting for one of the best brown mascaras can “add definition to the lashes, without overpowering the face or making it obvious you're wearing mascara,” explains international make-up artist Pamela Cochrane, who just so happens to be behind some of Lana del Rey’s most iconic looks.
“It can also make the eyes appear brighter and more youthful,” she says, which is why brown mascaras are a staple in many a makeup bag.
