BB Creams, or beauty balms, are a popular choice for those who want a fresher makeup look. Unlike traditional foundation, they tend to have a rich skincare base and care for the skin as well as providing a soft level of coverage. For this reason, they’re great for anyone short on time who wants to get ready as quickly as possible.
“BB Cream stands for Beauty Balm, and it’s partly skincare and partly cosmetic,” explains makeup artist and brand founder, Ruby Hammer. “A BB Cream has a lighter finish than standard foundations. They combine skincare with pigment for a sheer finish, and act as a multitasker in your routine, saving you time in the morning.”
