These days, some of the best logos aren't just static; there are often animated versions too. And while that can sometimes come across as gimmicky, there are often good reasons for adding movement to your logo design.
Deciding whether motion is right for a logo involves careful evaluation of your brand's needs and context. As Becca Jones, a designer at award-winning agency Ilk explains, "It really depends on two key factors: where the logo will live, and the core concept behind it."
