Ah, childhood – the time when we don't have to have a care in the world, can spend late nights playing whatever we want, and aren't yet burdened by a myriad of responsibilities. Who wouldn't want to go back? For millennials, it's the nineties: the decade of impeccable TV and music, in-person sleepovers, and portable CD players.
This group does a great job of evoking bittersweet nostalgia for '90s kids, and its 111k members are a testament to that. The "Back To The 90s" community shares memes, clips, and other kinds of posts that are bound to hit '90s kids right in the feels. So scroll through them, and let us know which ones you identify with the most.
Bored Panda reached out to Brooke B. Sellas, the founder of B Squared Media. We chatted about why '90s nostalgia is so effective in marketing right now, what the best campaigns with callbacks to the '90s have been in recent memory, and whether '90s nostalgia is really for '90s kids only. Read our conversation with the marketing guru below!
