We often blame Gen Z for the current obsession with self-promotion, thinking that influencers are a new, purely digital phenomenon. However, the blueprint for this behavior was drawn decades ago. In reality, Baby Boomers laid the groundwork for the lifestyle branding we see today.
They were the first generation to monetize their homes, bodies, and opinions on a massive scale. Although the technology has changed, the hustle remains exactly the same. Consequently, modern content creators are simply following a path cut by their parents and grandparents. Here is how Boomers invented influencer culture.
