
Everyone loves a good deal, but not every sale is as great as it seems. Retailers know how to make sale prices look better than they really are. They use tricks that can make you think you’re saving more money than you actually are. These tactics are everywhere, from big box stores to your local grocery. If you want to keep more money in your pocket, you need to know what to watch for. Here’s how retailers use sneaky strategies to make sale prices look more appealing—and what you can do about it.