Celebrities are growing strawberries this spring. But the strawberry-red color trend doesn't need soil and sun. All it demands is enough room in Jennifer Lawrence, Bella Hadid, and Katie Holmes's closets to sprout.
Lemon yellow, grape purple, blueberry blue, and even tomato red aren't nearly as ripe as the strawberry shade right now. Like most food-related trends, Spring 2026 fashion shows were the first to plant its resurgence. Everyone from Alaïa and Givenchy to Hermès and Chanel propagated the not-quite-tomato tint across outerwear, leather goods, and red carpet-ready gowns.
