The wellness drinks industry is booming. From kombucha to kefir and protein drinks, our supermarket shelves are packed with a myriad of drinks that are marketed to enhance our health and wellbeing.
And our thirst is only growing – 22,000 of us searched for protein shakes every month this year on average, that’s compared to 14,000 three years ago. It’s a similar story with wellness drinks, which has gone from 50 searches a month to 210 in three years.
