If you're looking to land your first design job, or make a career move in 2025, understanding how AI fits into creative work isn't optional any more: it's essential. The good news? You don't need to be a technical expert. What matters most is how you think about and work with AI tools. Before we go any further we should say, this is according to many of the design agencies or studios you want to work for – AI is a reality we all have to face and we should do so with as much knowledge as we can.
"Right now, for where most organisations are at on their AI journey, mindset is much more important than skillset when it comes to AI," explains Oli Zammit-Tabona, head of creative business solutions at Anything is Possible.
