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Technology
Dustin Bailey

77% of US Final Fantasy 7 Rebirth players were 30 or older, analyst says, as Square Enix fights to get young people to care about the JRPG series again

Final Fantasy Square Enix Naoki YoshiP Yoshida United States
Final Fantasy 7 Rebirth.

Naoki 'Yoshi-P' Yoshida, best known as the director and producer of Final Fantasy 14, thinks the long gap between new Final Fantasy games has kept younger players away from the series. Whatever the reasons why, market analysis of Final Fantasy 7 Rebirth's demographics backs up Yoshida's assertion that the Final Fantasy fandom is trending ever older.

"According to Circana's PlayerPulse, 62% of US players of Final Fantasy VII: Rebirth were aged 35 or older," Mat Piscatella, senior director at Circana, says on Bluesky. "That number goes to 77% if you go 30+."

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