72 Hours is Kevin Hart’s midlife crisis comedy. He stars as Joe, a 40-year-old New York marketing executive whose once-reliable Midas touch has worn off. He’s no longer the office’s go-to translator of youth culture, yet he remains on the verge of a promotion – the final hurdle standing between him and happily-ever-after with his longtime girlfriend (Teyana Taylor), a doctor weighing an opportunity that could pull her away from the life they’ve built together in the city.
All the while, crude texts and memes flood his phone from a random group chat populated by a pack of twentysomething guys planning a bachelor party in Miami – an annoyance that quickly becomes his ticket back to relevance. Joe not only drops everything to join these perfect strangers for the weekend; he upgrades the whole affair, picks up the tab and supplies the booze in hopes of harvesting content for his struggling campaign. It would be a fine set-up if it weren’t such an obvious metaphor for Hart’s own showbiz career.
