Coca-Cola has done it again… And not in a good way. The multi-billion dollar beverage company caught heat last year after releasing an AI-generated holiday commercial that many people were less than thrilled about. Not only was the ad mocked as cheap and tacky, but critics also hit out at Coca-Cola for using AI and taking work away from real human beings in the creative industry.
The company’s latest “Holidays Are Coming” campaign features two AI-generated commercials. The first was released in November. In it, anthropomorphic animals can be seen admiring the stars of the show: the shiny, red Coca-Cola trucks arriving ahead of Christmas.
Filmmakers, other experts and ordinary people have had a field day dissecting the 60-second ad. They claim that despite 70,000 AI prompts, many of the shots don’t match up and that there are loads of other issues. But Coca-Cola seems unbothered.
