A common misconception among shoppers is that you cannot use manufacturer coupons on store-brand products. While national brands like Tide or General Mills won’t pay for a discount on a competitor’s private-label item, savvy shoppers know there are workarounds. You can essentially apply “manufacturer-level” savings to generic products by using specific types of coupons and rebate strategies. These seven methods allow you to bypass the brand-name requirement and lower the price of the store brand even further.
