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TechRadar
TechRadar
Max Slater-Robins

7 ways AI is being used in CRMs

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Customer relationship management (CRM) platforms have become essential to modern business operations – no longer just digital address books, but intelligent systems that drive sales, marketing, and support.

Increasingly, AI is baked into the core of these platforms from Salesforce, Zoho, Workbooks, HubSpot, and others, helping teams work faster, spot opportunities earlier, and serve customers more effectively.

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