7 things people get wrong when buying pillows - and how to avoid them, according to sleep experts

A grey painted bedroom with a dark grey rug next to a grey bed with grey bed linen.

Buy a pillow in haste and repent at leisure. That’s not the exact idiom, but the sentiment remains. You need to spend time weighing up what is the best pillow for you.

You see, the best pillows for you are not necessarily going to be the best pillows for someone else. Many people don’t realise this and don’t think about their individual pillow-based needs.