There’s something about the Scandi look that’s tricky to put your finger on — why does it work so well, and why does it always seem to create rooms that feel confident but still supremely relaxed? The region’s design language embraces natural light and strengthens relationships between individual spaces, all with a respect for locally sourced materials and handcrafted finishes.
If it seems as though Scandinavian design works to its own set of rules, then you’re right. At first glance, you might not even notice the principles that are unlocking this sense of effortless living. “The Scandinavians focus on what’s truly important, rather than introducing endless elements that end up competing for attention,” says Kashi Shikunova, founder of the Scandi-inspired YAM Studios.
