Hailey Bieber assumed the butter yellow color trend would melt away last summer after she declared it was "played out." Loewe, Givenchy, and Louis Vuitton initially spread it across Spring 2024 runway shows after all. Surely the softer-than-sunshine pastel would expire sometime in the next year, right? Turns out, fashion girls only stocked their closets with even more butter yellow, waiting for its 2026 return. (Or should I say re-churn?)
Weeks after Bieber suggested lemon yellow should become the next It shade, Spring 2026 runway shows from Chanel, Dior, Loewe, Eckhaus Latta, Aje, Sandy Liang, and more respectfully disagreed. Simultaneously, Celine, McQueen, and Dries Van Noten scattered lemon yellow seeds onto competing catwalks. In the end, the creamier color won the most A-list endorsements.
