Grocery stores are brilliant at using clever psychological pricing strategies to get you to spend more money than you planned. One of their most effective tricks is the loss leader, which is an item sold below cost to attract heavy foot traffic. The store gladly loses money on these specific products because they know you will buy highly profitable items while you wander the aisles. Recognizing these intentional bargains allows you to take advantage of the low price without falling into the expensive retail trap. Let me uncover seven common loss leader deals that supermarkets use to lure you inside their doors.
