Retailers often defend their prices with a familiar line: some products are “low margin items,” so there is little room for discounts. The phrase sounds convincing, but it conceals the real story. Shoppers still pay more than necessary because those low-margin items anchor store traffic, shape perception, and mask markups elsewhere. Prices look stable, but they’re engineered to guide spending. Understanding how these low-margin items work helps cut through the haze and keep more money in your wallet.
