In 2025, sustainability is a powerful marketing tool. Consumers increasingly want to support brands that are good for the planet, and companies have responded by plastering their products with environmental buzzwords. However, terms like “eco-friendly,” “earth-friendly,” and “natural” are often unregulated and legally meaningless. This practice, known as “greenwashing,” allows companies to create a misleadingly positive image without making any substantive changes to their environmental impact. These seven brands and product categories are notorious for using eco-friendly labels that mean very little.
