The best hair mask can make all the difference when your regular shampoo and conditioner are no longer giving your strands the nourishment they need. Whether your hair is feeling dry after repeated heat styling, colour treatments or simply the effects of everyday wear and tear, a richer, more intensive treatment can help restore softness, shine and strength.
According to Michael Douglas, a styling tool entrepreneur and celebrity hairdresser, “damaged hair looks a bit like honeycomb and hair masks essentially fill in the holes”. He explains: “This makes the hair more robust and strong.” Unlike a leave-in conditioner, which is designed to provide lightweight hydration and protection between washes, hair masks deliver a concentrated dose of conditioning ingredients in just a few minutes.
