A huge part of how successful a product, a service, or even a person is depends on branding. There’s an art to figuring out what people will love, and once you capture that lightning in a bottle, it’s best to hold on to it.
Some of the most recognizable brands in the world have reached their peak because of excellent branding. Take Twitter, for example: the blue bird logo and calling messages “tweets” helped it stand out from others. So, when Elon Musk rebranded it as X, the 88% drop in value and the loss of cultural recognition made sense.
Yet the infamous rebranding of Twitter is not the only unsuccessful attempt at a makeover that had people shaming companies far and wide. Bored Panda collected the most memorable rebrand fails, including logo redesigns, name changes, and other endeavors at revamping their identities that left customers confused and demanding the old branding back.
