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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Kirk McKeand

61% of Activision Blizzard’s 2021 revenue was earned via microtransactions

Activision Blizzard

Microtransactions aren’t going away in video games any time soon. Well over half of Activision Blizzard’s revenue last year came from people buying cosmetic items, loot boxes, and DLC packs, with less than 40% earned through sales of the games themselves.

This news comes through Activision Blizzard’s fourth-quarter earnings report, a quarter in which the company earned $2.16 billion. It looks like Microsoft won’t have to wait too long to see a return on its $68 billion purchase of the company.

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