Taylor Swift's Life of a Showgirl caused inevitable waves on its release, not all of them positive. While the accompanying film generated £26.5 million in opening box office sales, and caused one of our freelancers to write this piece calling it the future of cinema, the brand response was disappointing.
Orange product sales surged, with the likes of orange glitter up 759 per cent, but the brands that tried to get involved in the conversation often fell flat.
