Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Conversation
The Conversation
Dimitrios Salampasis, Associate Professor, Emerging Technologies and FinTech | FinTech Capability Lead, Swinburne University of Technology

6 simple questions to tell if a ‘finfluencer’ is more flash than cash

Oleg Golovnev/Shutterstock

Images of flashy sports cars. Lavish lifestyle shots. These are just some of the red flags consumers should watch out for when they turn to social media for financial advice.

Consumers should not believe everything they see on Instagram, TikTok or YouTube from the growing numbers of “finfluencers” – content creators who build their audience by giving out financial advice.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.