Walk into Chelsea Harbour Design Centre right now, and you'll be confronted by the façade of a spectacular Georgian townhouse, tucked into the already pretty spectacular entrance hall of this London design institution. Yes, this year's WOW!house — an annual showcase house designed by some of the world's best interior designers highlighting incredible brands and ideas — has elevated once again, and this year feels more immersive than ever.
But more than just its new exterior look, the trail of rooms is bigger than ever (this year, there's 22), and dare I say it, it's serving up even more varied inspiration. While the styles of the designs vary, from the more classical to the more modern, each has an A-list designer behind it, and each introduces ideas and interior design trends that feel new and thought-leading.
