When Juul was first conceived, it was set on being a new kind of electronic cigarette (or e-cigarette) that would help adult smokers finally quit a longstanding habit. Juul was meant to be a leading tech company. But years later, it became much more sinister than it could’ve imagined.
The e-cigarette company was founded by Adam Bowen and James Monsees, two ex-cigarette smokers who met while they were graduate students in product-design at Stanford University. Bowen and Monsees were determined to create a sleek e-cigarette that wasn’t anything like its goofy-looking predecessors. They first developed an e-cigarette called Ploom and later, developed Pax vaporizers for cannabis and loose-leaf tobacco. Juul was created in 2015 and quickly became one of the fastest-growing companies in the world.
