Picking a financial adviser often feels a little like shopping for a used car. Every brochure sparkles, every website promises personalized service, and every smiling headshot projects confidence. Fortunately, investors do not need to rely on polished marketing alone because registered investment advisers file Form ADV with the SEC, creating a valuable source of information that anyone can review.
Form ADV does not hand out gold stars or guarantee a great experience. Registration does not equal endorsement, and a clean disclosure history does not guarantee competence, suitability, future performance, or the absence of conflicts. Still, investors who compare a few key sections can walk into that first meeting with sharper questions and a much clearer picture of who sits across the table.
