When KC Davis started posting cleaning videos on TikTok, she felt that she would be judged. "I almost didn't post it," she says. "I was like, 'Oh, people are going to judge me for my messy house.'" Instead, she found a community of people who related to her casual approach to cleaning and quickly built an audience of more than a million followers on TikTok.
"People felt as though the tips that I was giving were the first thing that ever helped them," says Davis. "In particular, it was people with ADHD, with autism that were overwhelmed, or postpartum or had mental health issues; people that sort of classic aspirational Instagram cleaning tips were not helping them."
As a therapist, Davis began to really engage with her followers over conversations around the emotional context of how our personal spaces make us feel.
