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Fortune
Fortune
Chris Morris

$55 potato chips and a $199 popcorn cooker: These are a few of Oprah's Favorite Things in 2024

(Credit: SAUL LOEB/AFP via Getty Images)

Forget the Macy’s parade, the real start of the holiday shopping season is in Oprah’s hands these days—and she has declared it open.

Oprah Winfrey, the queen of all media, has released the 2024 version of her Favorite Things list, with 116 items that are now being fast-tracked on many people’s wish lists. This year’s list is a bit longer than 2023's, which measured in at 112 picks, and the majority of the items come from either small businesses or those owned by women or minorities.

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