Nintendo—a company that's famously litigious when it comes to muscling down on fan projects, emulators, and sometimes just straight-up other games—took one to the chin recently after a supermarket in Costa Rica, named "Super Mario" after its owner Don José Mario Alfaro González, won a legal battle to keep its branding.
As posted to the supermarket's Facebook page (via Eurogamer) by Mario's son, Carlos "Charlito" Alfaro, Nintendo reportedly "claimed that Super Mario belongs to them globally" when the supermarket attempted to file for a renewal on its trademarked name.
