Good morning.
We all know the pandemic provided a major boost to the consumption of digital media. Less well-known is the degree to which the very nature of media consumption changed, providing not just entertainment, but “real meaning and fulfillment,” according to Deloitte Vice Chair Jana Arbanas. A new report out this morning from Deloitte (which sponsors this newsletter) shows the dimensions of that change, especially for younger people. Some highlights:
--50% of Gen Z and Millennial consumers in the U.S. (ages 14-40) agree with the statement: “online experiences are meaningful replacements for in-person experiences.” Only 19% of Gen Xers, Boomers and older (ages 41 and up) feel the same.
