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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Bryan Kalbrosky

50 Cent lit the beam for the Kings, who are the NBA’s most delightful surprise so far this season

Beam 50 Cent Kings NBA

After briefly turning into a meme during his surprise performance at the Super Bowl earlier this year, rapper 50 Cent helped another meme stay alive.

Whenever they win a game, the Kings shine purple lasers atop the Golden 1 Center in Sacramento. “LIGHT THE BEAM!” has become a rallying cry for the team, and it’s also one of the silliest memes of the NBA season thus far.

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