It's hard to ignore that, this season, the high street is 'taking inspiration' from the Soho Home aesthetic. It's designed with a hint of classicism, but a decorative, playful flourish — and the burled wood, marble, ball feet furniture, and tapestry-esque fabrics that are somewhat signatures of the brand have all been adopted by retailers offering the look for a fraction of the price. Another day, another "I could have sworn this was from Soho Home".
However, I've left out one important detail. What the high street is actually capturing is the Soho Home aesthetic from a few years ago. The brand has evolved in that time, and today's offering is more elevated, interesting, and dare-I-say-it exclusive than the high street copycats.
