Our awards scheme, the Brand Impact Awards, celebrates the very best branding from around the world, and as the name suggests, rewards design work that has impact. But what exactly are we talking about when we discuss 'impact'? Does a scheme have to affect millions to have 'impact', and how can it be achieved? I spoke to two of the Brand Impact Awards judges, Emma Follett, chief creative officer at Design Bridge and Partners and Stu Tallis, Taxi Studio's creative director, to find out.
The Brand Impact Awards are open for entries until 19 July (midnight, BST).
