Launched in 2013 by the team behind Computer Arts magazine, The Brand Impact Awards (BIA) quickly gained prestige in the design community. Eleven years on, the scheme's branding and trophy were looking a little tired, and Taxi Studio stepped in to create a fresh, future-proofed identity that would serve the awards for years to come.
The rebrand hinges on the scheme's new trophy, the BIA Mallet – for more on that see our How we made the BIA Mallet piece. Here, though, to delve into the process behind the rebrand, I spoke to Spencer Buck, founder and chief creative officer of Taxi Studio, Matt Smith, BIA's lead designer, and Nick Carson, chair of the BIA jury.
