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Matthew Pittman, Associate Professor of Advertising and Public Relations, University of Tennessee

5 Super Bowl commercials that deserve places in the advertising hall of shame

A true advertising face-plant happens when a commercial is both tone-deaf and completely forgettable. spxChrome/iStock via Getty Images

What makes something a flop?

Not the kind of flop that Kansas City Chiefs quarterback Patrick Mahomes is prone to do, but a flop in the world of advertising?

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