Large-scale development of digital and manufacturing sectors has led to an increased demand for cosmetic products in India. With an increasing number of brands trying to address the specific needs of consumers, skin care has emerged as one of the fastest-growing segments in the personal care category. Data by Research and Markets shows that the skin care products market in India was worth $6.53 billion in 2022 and is expected to reach $8.84 billion by 2027 at a Compounded Annual Growth Rate (CAGR) of 6.25%.
Most Indian consumers are now more concerned about the harmful side effects of products they want to apply to their faces and skin. Holistic wellness has emerged as the defining criteria for consumers ordering skincare products. The change in consumer's perception towards skincare products is also shaping the skincare industry, where the focus has shifted from a one-item-fits-all strategy to more personalised and clean products that cater to the growing aspirations of the aware Indian consumers but also help brands in creating sustainable businesses.
