Over the last few years, juice has gotten such a bad rap, with people cautioning and comparing the sugar content in juice to that of a can of soft drink. But according to recent nutritional reviews, grouping 100 per cent fruit juice with ultra-processed sugary drinks misses the mark completely. Because unlike our beloved fridge cigs, 100 per cent fruit juice (like Nudie) has something soft drinks don’t, and that’s nutrient density.