I don’t own a Yeti Cooler. I also don’t own a monocle or a Rolls Royce. While I have little interest in the latter two, resale potential aside, I’ve always wanted a Yeti, the ultimate bougie status symbol for hard-traveling, #vanlife-tagging, outdoor-loving Millennials and Zoomers.
Despite the brand being coopted for social clout — similar to gorpware favorites like Arc’teryx and Patagonia (surely, you've seen those silly rain jacket shower videos) — Yeti Coolers are the truth when it comes to durability and chilling prowess, and from my experience, certainly worth the hype. That is if you can stomach the price.
