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Creative Bloq
Creative Bloq
Technology
Natalie Fear

5 heated design disputes that shook the internet

Prepear/Walmart/Multiply/Apple/X logos.

Logo design disputes crop up almost every day – some more understandable than others. Whether it's an accidental appropriation or a dangerously 'coincidental' copycat, these design duplicates seldom go unnoticed, resulting in heated brand beef (and sometimes, serious legal action).

When the time comes to design a logo, originality is key – not just to avoid any unwanted design disputes, but also to carve out your own unique brand identity. There's a big difference between inspiration and outright copy and paste cases (as you'll see below), but whether you're a big brand or a small startup, let these logo design dispute examples be a cautionary tale of what not to do.

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