Amazon released its authorised documentary about Melania Trump in more than 100 UK cinemas this week, expecting it to be a blockbuster, but the ticket sales were so far "soft."
And the film, whose rights were bought by Amazon MGM Studios for $40m (£30m) –reportedly included a considerable sum to the subject of the film, and is spending $35m on a global marketing push. This spend has so far been mostly in the US, with TV spots, billboards and a takeover of Las Vegas’s immersive events venue The Sphere.
