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Fortune
Fortune
Lila MacLellan

4 young founders bought a $40 million Utah ski mountain to build a utopia for tech elites. What could go wrong?

(Credit: MORGAN RACHEL LEVY—REDUX)

The theme was Narnia meets Walden meets 1920s speakeasy at the 2012 Summit Series Basecamp conference. The rapper Q-Tip and DJ Jazzy Jeff played a set; the president of Georgia made a speech; rescued mountain lions surprised guests at a nature talk; and the illusionist David Blaine roamed the halls of the Lake Tahoe resort, randomly delighting attendees with his tricks. 

Just four years after a group of idealistic entrepreneurs in their early twenties started Summit Series, it had grown into a phenomenon: an invite-only multiday conference with an eye-popping guest list of CEOs, founders, wellness gurus, philanthropists, and celebrities who came for the intense workshops, heady talks, and legendary parties at stunning vacation destinations. At an annual Summit Series conference or a “Summit at Sea” cruise, one might find oneself in a meditation session with Jeff Bezos, learning about indigenous peoples’ rights from Harrison Ford, or petting puppies with A$AP Rocky.

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