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Digital Camera World

Kim Bunermann

4-year-old beginner camera ahead of Sony A7 V AGAIN in Japan's best-selling charts – but another Canon steals the spotlight

Canon Sony Japan Nikon

Canon EOS R50.

The Canon EOS R10 continues its remarkable streak at No.1 in the BCN+R best-selling camera charts in Japan. First launched in 2022, this now four-year-old model has consistently outperformed the Sony A7 V throughout 2026.

Positioned as a top choice for beginners and enthusiasts, the R10 has steadily climbed the ranks since launch – and shows no sign of slowing down. Even with the Sony A7 V's more advanced specs, it is stuck at No.5 – the full-frame camera can't match Canon's usability and price performance.

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