Sustainability used to be a brand flex. Now, it’s the bare minimum. The equivalent of washing your hands after using the bathroom – expected, not applauded.
Brands can’t just slap a '100% recycled' sticker on some packaging design and get a nice handshake from the world (with or without washing). The real frontier is in materials, manufacturing, and product longevity. But how are designers moving beyond greenwashing and reshaping sustainability into something more radical? What are the future trends that will shape how a designer designs? And how can you adopt them to make your own designs more sustainable?
