From Kim Kardashian and Chrissy Teigen to meme creators and everyday users, many social media consumers seem to be in consensus: Instagram is dying — or perhaps has already died.
Instagram has declared itself to no longer be "just a square photo-sharing app." When the company launched Reels, a vertical video product, in August 2020, it was widely viewed as a transparent attempt to catch up with the wild success of TikTok.
